Crafters Court

This community-based project raises awareness about the displacement of over 100 artists due to studio closures by the council. In response, we developed a brand centred on temporarily relocating these artists to Norwich Castle. The identity features hand-drawn, crafted elements to reflect creativity, authenticity, and community support. Our colour palette, purple and gold, symbolises creativity, royalty, and power, aligning with the cultural significance of the castle. To engage the public, we incorporated stickers, social media, and guerrilla marketing strategies, creating an accessible and bold presence in both digital and physical spaces. The brand aims to protect and celebrate local artistic voices.